MarketingFabric

Lead generation on the Internet is a science in itself. How do you find the right audience? And when you do, what do you tell them..and how? In a world where attention is the real scarce commodity it’s important to treat media buying as you would any investment. It is because of this increasing need for accountability that the days of mass marketing are over.

We can no longer afford to reach 30% of a countries’ audience. We need to find the 0,001% that matters, market to them and figure out what works to leverage it. Always keeping an eye on return on investment, our job is to turn media into money.

But identifying the right communication method and media buying is not where it ends, when customers want to take action on your advertisement they’d better get a great online experience, or your competitor will give it to them. Optimizing your website to generate maximum response is a major part of getting a great return on marketing investment. MarketingFabric takes care of the entire process.

These are some of the services MarketingFabric offers for lead generation:

• Search Engine Marketing (also called PPC or paid search)
• Search Engine Optimization (improving search engine visibility)
• Display Marketing (advertising with banners)
• Email Marketing (generating leads by sending out emails)
• Social Media Marketing & Online PR
• Offline marketing to drive visitors (and customers!) to your website
• Creation of Website, Minisite and Landing pages
• Tracking, Reporting and Web Analytics
• Production of graphics, copywriting and website administration

Decades of combined marketing expertise and insight into the customer lifecycle are put to use for developing a communications strategy that gets you the kind of leads your business needs. Plus, using our advanced data modeling we make sure no marketing investment is wasted.